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Recession impacts all businesses and brings us new challenges. When the economy slows down due to the threat of a recession, many businesses panic. In a state of uncertainty, most business owners will cut their marketing budget when the smart businesses will adjust their strategy and continue marketing. Companies that execute a smart marketing plan […]

A product or service launch is a huge milestone in an eCommerce business because it represents the culmination of a lot of hard work and planning. When the product becomes available, a media marketing campaign should begin with an event press release if it is a local product launch or a traditional press release for

A media pitch is a sales presentation. It’s meant to persuade journalists to write about your company or organization. On the other hand, press releases are usually sent out to inform the public about new developments.

Newsjacking is an idea that has been around since the dawn of the Internet. The concept is simple: use current events to your advantage to create a viral marketing campaign that generates attention for your brand by creating and syndicating relevant content in the form of articles and news stories. Newsjacking is a strategy that

press release distribution service Press release distribution services are essential for the success of a business. In today’s fast-paced world, newsworthy information can give a company an edge over others. Learning how to distribute press releases and putting them in the hands of experts who will deliver them is crucial for success on the Internet.