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5 Killer Ways To Increase Brand Equity With Branded Search During An Economic Downturn

Recession impacts all businesses and brings us new challenges. When the economy slows down due to the threat of a recession, many businesses panic. In a state of uncertainty, most business owners will cut their marketing budget when the smart businesses will adjust their strategy and continue marketing. Companies that execute a smart marketing plan …

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Write a Captivating Product Launch Press Release That Commands Attention

Press Release Tips, Shop / By Dani S

A product or service launch is a huge milestone in an eCommerce business because it represents the culmination of a lot of hard work and planning. When the product becomes available, a media marketing campaign should begin with an event press release if it is a local product launch or a traditional press release for …

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Media Pitch vs. Press Release: The One-Two Punch Getting Massive Exposure

Shop / By Dani S

A media pitch is a sales presentation. It’s meant to persuade journalists to write about your company or organization. On the other hand, press releases are usually sent out to inform the public about new developments.

What Many Press Release Distribution Services Don’t Want You To Know About SEO

Shop / By Dani S

We live in a world dominated by search engine optimization. Every website owner needs to know how to rank their website on search engines. But with so many strategies available, it’s difficult to single out which strategy will be the most effective for you!Are you a business owner or marketer looking for new ways to …

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Powerful Newsjacking: A Tool for Content Marketing & PR

Shop / By Dani S

Newsjacking is an idea that has been around since the dawn of the Internet. The concept is simple: use current events to your advantage to create a viral marketing campaign that generates attention for your brand by creating and syndicating relevant content in the form of articles and news stories. Newsjacking is a strategy that …

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Online Newsroom: How Exceptional Companies Benefit

Shop / By Dani S

What is an online newsroom? An online newsroom is a great way for small businesses to house the press articles on new products, services, or events by storing these stories on their website. The media room is a marketing tool allowing potential customers to view a company’s latest public relations efforts in one place. Why is an …

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9 Crucial Benefits of Press Release Distribution Services

Shop / By Dani S

press release distribution service Press release distribution services are essential for the success of a business. In today’s fast-paced world, newsworthy information can give a company an edge over others. Learning how to distribute press releases and putting them in the hands of experts who will deliver them is crucial for success on the Internet. …

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