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Skip to contentWhether you’re a small business or a large corporation, getting media coverage of your brand is key to success. It’s an essential part of any marketing strategy that can help to bring attention to your brand and build credibility with potential customers. Like the old adage goes: “there’s no such thing as bad press,” but …
How To Get Media Coverage For Your Business Or Brand Read More »
Search engine optimization (SEO) is critical to any successful digital marketing strategy. SEO Press releases have been a long-standing part of SEO strategies; however, there needs to be more debate surrounding their continued effectiveness in today’s digital landscape. In this article, we will discuss the role of press releases in SEO today and explore how it drives …
Can SEO Press Releases Help Improve Rankings? Read More »
Learning how to manage your online reputation is crucial for any business seeking long-term success in today’s digital age. Your online reputation can have a significant impact on sales and customer loyalty, making it more important than ever to carefully manage what is being said about your brand online. There are different types of online …
Manage Your Online Reputation for Maximum Success in Building Your Brand Read More »
Want to get your business to get featured on the radio? Public relations and content strategies are integral components of any successful business. However, utilizing radio as a platform to promote one’s brand or product is often overlooked. While traditional methods such as print media remain viable options for promotion, the impact achieved through targeted …
Get Featured on the Radio: Discover the Power of Press Releases Read More »
A media pitch is a sales presentation. It’s meant to persuade journalists to write about your company or organization. On the other hand, press releases are usually sent out to inform the public about new developments.
Newsjacking is an idea that has been around since the dawn of the Internet. The concept is simple: use current events to your advantage to create a viral marketing campaign that generates attention for your brand by creating and syndicating relevant content in the form of articles and news stories. Newsjacking is a strategy that …
Powerful Newsjacking: A Tool for Content Marketing & PR Read More »
What is an online newsroom? An online newsroom is a great way for small businesses to house the press articles on new products, services, or events by storing these stories on their website. The media room is a marketing tool allowing potential customers to view a company’s latest public relations efforts in one place. Why is an …
Online Newsroom: How Exceptional Companies Benefit Read More »
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