Press Release Tips

Brand Awareness

5 Killer Ways To Increase Brand Equity With Branded Search During An Economic Downturn

Recession impacts all businesses and brings us new challenges. When the economy slows down due to the threat of a recession, many businesses panic. In a state of uncertainty, most business owners will cut their marketing budget when the smart businesses will adjust their strategy and continue marketing. Companies that execute a smart marketing plan …

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Product Launch Press Story

Write a Captivating Product Launch Press Release That Commands Attention

When a new product is launched, the most important thing outside of informing current customers is to create a press-worthy announcement. Creating an interesting story can be done in many ways, and one way that I have found very effective is creating a product launch press release. A product launch press release is an announcement …

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