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Skip to contentNewsjacking is an idea that has been around since the dawn of the Internet. The concept is simple: use current events to your advantage to create a viral marketing campaign that generates attention for your brand by creating and syndicating relevant content in the form of articles and news stories. Newsjacking is a strategy that
Powerful Newsjacking: A Tool for Content Marketing & PR Read More »
What is an online newsroom? An online newsroom is a great way for small businesses to house the press articles on new products, services, or events by storing these stories on their website. The media room is a marketing tool allowing potential customers to view a company’s latest public relations efforts in one place. Why is an
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