Danielle Sims

Product launch press release can mark a huge milestone in an eCommerce business because it can publicize the culmination of hard work and planning a successful product shipment. When the product becomes available, a media marketing campaign should begin with an event announcement if it is a local product launch or a media blitz that

A media pitch is a sales presentation. It’s meant to persuade journalists to write about your company or organization. On the other hand, press releases are usually sent out to inform the public about new developments.

Newsjacking is an idea that has been around since the dawn of the Internet. The concept is simple: use current events to your advantage to create a viral marketing campaign that generates attention for your brand by creating and syndicating relevant content in the form of articles and news stories. Newsjacking is a strategy that